I made an expensive mistake so you don’t have to.
At the beginning of September, my co-author and I tried an experiment to market our new book. The idea was to do a free promotion for five days right out of the gate, when the book was new, in hopes of goosing the Amazon algorithms and finding new readers.
This wasn’t an easy decision. It’s hard to see your book as a “product,” where its value is divorced from its content. After pouring all our creativity and love into Sleepless, it was difficult to step back and make hard-nosed business decisions about its fate.
But we did it anyway, in hopes that we’d either have wild success, or learn a valuable lesson.
Only the second one happened.
The promotion itself went very well. When Sleepless was free, it rose to #2 on the cyberpunk bestseller list and #3 in the science fiction action adventure category. It even briefly was one of the top 100 free books in all of Amazon.
Since Sleepless has gone back to full price, its sales have flatlined, while page reads in the Kindle Unlimited program have grown. That means that Amazon is only promoting our book to people who have bought a Kindle Unlimited subscription. People who read on Kindles, but don’t subscribe to KU, aren’t seeing our book. Since KU payouts to authors are so low, we haven’t yet earned back what we spent on promotion.
That’s helpful information to know. The inner workings of Amazon are mysterious, and it’s good to have confirmation that Amazon will promote a book, but only inside their own walled garden. It makes our decision to leave the KU program easier.
And also, we got seven new reviews—all of them five stars—which makes me cry some happy tears. A thoughtful review from a serious reader is truly the best thing on Earth!
So am I sad we did this experiment? Not really. It was an expensive lesson and we learned some things the hard way, but now we know what doesn’t work.
And you do too.