Why Make a Brand-New Book Free?

My new book was published on Tuesday. On Wednesday, it was free.

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In this new world of ebooks, we’re used to seeing freebies. Indie authors put their books on sale for scandalously low prices, including giving copies away. Often, the first book in a series will be permanently free.

But those are older books, some of them years old. Certainly an author wouldn’t set the price of a brand-new book to free and then keep it there for five whole days?

Oh, yes, we would. My co-author and I released SLEEPLESS, our fourth “Detroit Next” book, on Tuesday. The book was free the very next day. It seems counterintuitive and backwards and flies in the face of all the traditional marketing advice we’ve been taught. So why would we do that?

One word: Amazon.

Amazon is really, really good at selling books. We are not good at selling books. If you judge by our reviews, we’re good at writing books, but we need Amazon’s help to sell them.

And Amazon wants to help us. It has sophisticated algorithms that are awesome at matching the right book with the right reader. But what the algorithms can’t do is guess. They need data. Lots and lots of data. The bots need to know who this book appeals to. What kind of reader likes books about near-future Detroit and a badass female PI and her hacker sidekick and a twisty mystery and nanotechnology run amok? Who buys such books?

We need to teach Amazon. We need to feed the algorithms a core set of interested readers so they use those readers as mirrors to find similar readers. Once it “learns” who buys books like SLEEPLESS, Amazon’s own marketing machine (emails and such) should kick in.

But we have to do this quickly. Amazon needs to understand readers of new titles within the first 30 days, or they’ll stop trying. And the best way to get SLEEPLESS into the hands of many readers quickly is to do a free run, and then advertise the freebie in reader-centric newsletters like Fussy Librarian and Freebooksy.

And it’s working! As of last night, SLEEPLESS was #3 in Amazon’s cyberpunk category and #4 in science fiction adventure stories. That’s amazing! Usually, books that climb that high in the charts have hundreds of positive reviews and we have none.

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So that’s what we’re doing. I’m not saying this is a good thing or a bad thing. It’s just a thing. This is the ebook world we live in now. And also? Honestly? We’ve tried everything else.

I hesitated writing this. I didn’t know if it was too much a peek behind the curtain, but I feel like I can be honest with you guys. And I also feel like I can ask for your help. As I mentioned, SLEEPLESS doesn’t have any reviews right now, and boy, could it use some. If you read SLEEPLESS, please give it a review. Reviews can be as long or as short as you’d like, and they don’t have to be positive to be helpful.

SLEEPLESS is free until Sunday night. And it’s the fourth “Detroit Next” book but the books can be read in any order, so don’t let that stop you from reading and reviewing.

Who knows? Maybe this won’t even work. Maybe SLEEPLESS will fizzle at full price. If it does, then we’ll all have learned something—you the easy way and me the hard way. In any case, I’ll report back in two weeks and let you know.

In the meantime, thank you in advance for the reviews. And happy reading!

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