Goodbye pen name, hello real names.
I used to share a pen name with my co-author, Harry Campion. We released four novels in the Detroit Next series under the name MH Mead. However, it’s not working for us anymore. In fact, we’re not sure it ever did. Starting this fall, we’re killing the pen name and re-issuing the novels under our real names.
A shared pen name seemed to make sense at the time. Back in 2010 when we were starting our collaboration, indie publishing hadn’t taken off yet, and traditional publishing was still an author’s best choice. But when we approached editors and agents, they said, “Readers don’t like co-authored books.” A trip to any bookstore would show how false that was, but we were still told that over and over.
When we started submitting our co-authored novel under a single pseudonym, we quickly got several offers of representation from agents. So we started to think that maybe there was something to this idea of a single pen name. Our agent was cool with a co-authored novel, but he still thought it was better to submit it under a single name.
Within a year, we’d fired our agent and turned our back on traditional publishing, but some of the bad advice we’d been given along the way stuck with us, including the idea of a shared pen name.
Four novels later, we’ve come to see that a shared author name comes with numerous downsides and few—if any—upsides.
A shared name makes it harder to promote the books, since any blog posts or social media we engage in has to make it clear who the author is. Guest blogs and interviews always start with a long paragraph of explanation about our co-authorship. Readers had to figure out who we were before they could hear what we had to say. The short stories we’ve written by ourselves aren’t linked to the novels in Amazon’s system, so no cross selling is possible. Even hand-selling books to people we know has a barrier, since readers can’t readily identify with an author who doesn’t actually exist. We also lost street cred with our students. Teaching is a huge part of our identities, and having books with our names on them helps our credibility.
I’m not exactly sorry that we tried this experiment. Now that we know what doesn’t work, we can try rebranding the books with our own names in hopes that it works better. The timing is good, too. Harry and I have a new novel ready to go, and we’ll be able to reissue the older books quickly. We hope to get some momentum for the series by publishing the novels every few months.
We’ll be updating the covers as well. The first one is ready to go and we’re excited to share. Look for a new novel in the Detroit Next series by Alex Kourvo and Harry R. Campion coming to (virtual) bookshelves this fall.